In the episode, Liz Lemon (Tina Fey) finds a pair of jeans that make her look sexy, but which leave her with an unexpected moral dilemma; Jack Donaghy (Alec Baldwin) attempts to stop Regina Bookman (Queen Latifah) from being elected by endorsing her political rival Steven Austin (special guest star John Slattery); and a jealous Jenna Maroney (Jane Krakowski) attempts to sabotage the chances of the new Tracy Jordan (Tracy Morgan) film winning a Golden Globe Award.
While shopping at a store called "Brooklyn Without Limits" with Jenna Maroney (Jane Krakowski), Liz Lemon (Tina Fey) miraculously finds a pair of jeans that make her look sexy and win her new respect at work, but she is informed by Jack that the seemingly artsy and liberal store is, in fact, owned by Halliburton, and the jeans are made by a "Vietnamese slave tribe" on an "island prison" called Usa (pronounced "oosa").
Meanwhile, Jack Donaghy (Alec Baldwin), in an attempt to keep Regina Bookman from being reelected, decides to endorse her rival, a Rhode Island independent candidate named Steven Austin (special guest star John Slattery).
It soon becomes clear that Austin is mentally unstable, as he plans to return to the "Founding Father's America" which he envisions as "no paved roads, rum used as an anesthetic, [and] legal slavery."
Taking advantage of his inexperience, Jenna attempts to sabotage him by convincing him to hold a private screening of the film and bribe them.
Club awarded the episode a B score and complimented the fifth season of 30 Rock for demonstrating an improvement in quality over the fourth, but accused "Brooklyn Without Limits" of being "a step in the wrong direction".