He is the co-founder and CEO of the social media marketing agency PureMatter and the author of two books.
It attempts to make "shareability" calculable by stating that the likelihood of a share ≥ perceived reputation of content or source.
[8] Kramer's area of expertise is social media marketing with a focus on human-to-human communication.
[9] Kramer asserts that "human-to-human" communications are more engaging to modern consumers than "business speak.
[10][7] During the process of writing this book, Kramer interviewed more than 250 professionals from different fields, including marketers, professors, and social media experts, about the concept of sharing.