Bubblicious is a brand of bubble gum owned by the Italian-Dutch company Perfetti Van Melle.
The brand struggled upon introduction, but sales took off with the advent, in 1978, of the "Ultimate Bubble" advertising campaign.
was a somewhat sour flavor the coloring of which caused the chewer's tongue to turn blue.
The flavor was supported by Cartoon Network's Klik Street Skaters' Group, who performed a commercial similar to the company's original Ink'd!
In June 2013, former New England Patriots Tight End Aaron Hernandez was linked to a murder by his purchase of Blue Cotton Candy Bubblicious.