"[9] In 2012, the ApprenticeA Productions team (led by Vidal) applied to the Canadian Film Centre's media accelerator programme, ideaBOOST, in order to produce the festival, and the application was successful.

[5] The event also featured meetups at the Metro Toronto Convention Centre which gave fans the opportunity to meet their favourite YouTube creators.

[4] These included Andrew Gunadie, Charlotte McDonnell (formerly Charlie McDonnell), Chris Pirillo, Craig Benzine, Grace Helbig, Hannah Hart, Jack Douglass, Jenn McAllister, Lilly Singh, Mamrie Hart, Matthew Santoro, Meghan Tonjes, Michael Aranda, PrankvsPrank, Tay Zonday, The Fine Bros, and Tim Deegan, among others.

The festival followed a similar format to the first, with the addition of new features and events, including an "Industry Day", co-produced by the Canadian Film Centre.

[16] Events were held at the TIFF Bell Lightbox and the Scotiabank Theatre, as well as the Metro Toronto Convention Centre.

[17] Some of the featured guests included Andrew Gunadie, Charles Trippy, Charlotte McDonnell, Chris Pirillo, Craig Benzine, EpicMealTime, Grace Helbig, Hannah Hart, Jack Douglass, Jenn McAllister, Lilly Singh, Mamrie Hart, Matthew Santoro, Meghan Tonjes, Michael Aranda, Olan Rogers, PrankvsPrank, Rhett and Link, Shay Carl, Tay Zonday, Toby Turner, The Fine Bros, and Tim Deegan.

[18] Partners included YouTube, HTC, the Canadian Broadcasting Company, Doritos, Canon, Blue Ant, Tim Hortons, and Just Eat.

[22] Events included multiple film screenings, a Gala Award Show, red carpets, workshops, and panels.