Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobile brands and was the company that established General Motors in 1908.
That year, 37 Buick automobiles were made, production increasing to 750 in 1905, 1,400 in 1906, 4,641 in 1907, and 8,820 in 1908, taking the number one spot away from close competitors Ford, Maxwell and Olds Motor Works.
Whiting built only a few automobiles in 1904, the Model B, before running out of operating capital, causing him to bring in William C. Durant that year as a controlling investor.
There are, however, two replicas in existence: the 1904 endurance car, at the Buick Gallery & Research Center in Flint, and a Model B assembled by an enthusiast in California for the division's 100th anniversary.
Both the F and G were powered by a 159 cu in (2.6 L) two-cylinder 159 engine producing 22 hp (16 kW; 22 PS) along with a 2-speed transmission as well as mechanical brakes on the rear wheels.
Its styling featured a high peaked hood and radiator shell while its suspension used four, parallel, semi-elliptical springs with Delco-Lovejoy shock absorbers.
[29] In the 1920s and 1930s Cadillac and Buick vehicles were popular with long-distance passenger service operators e.g. the Nairn Transport Company in the Middle East (Baghdad-Damascus).
In 1980, Lloyd Reuss was appointed as general manager and further pushed Buick into turbocharging, racing, and performance production cars, building momentum which continued a number of years after his departure in 1984 as he headed toward a brief term as GM president.
Fuel economy was notably improved for the 1986 Riviera, but the investment in the downsized, transverse engine front-wheel drive platform resulted in a substantial price increase to $19,831 for the base model to $21,577 for the new T-Type.
General manager Ed Mertz promoted the new "Premium American Motorcars" theme which focused Buick marketing on the various qualities that made the marque famous.
The Ultra was an upgrade to the Electra Park Avenue and featured a standard leather-trimmed interior with dual 20-way power front seats (shared with Cadillac's restyled 1989 Fleetwood Sixty Special), lower-body accent exterior paint treatment, distinctive thick-padded vinyl top with limousine-style rear-window surround (available only on Ultra), simulated burled elm trim on the doors and instrument panel, unique aluminum wheels, anti-lock brakes, chromed B-pillar moldings, specific grille and tail lamps, leather-wrapped steering wheel, electronic instrumentation, padded glove-compartment door, unique interior door panel trim, and a variety of otherwise minor changes.
With its long list of standard equipment, the Park Avenue Ultra carried a higher base price than Cadillac's Sedan de Ville.
In addition to Custom trim level standard equipment, included were "90th Anniversary" badging, cassette player, cruise control, rear-window defogger, power driver's seat, carpeted floor mats, exterior pinstripes, and choice of wire or aluminum wheel covers.
The brand's total overall sales slipped in the United States, and, with a reputation for primarily appealing to older buyers, rumors circulated throughout this decade that the Buick marque would be discontinued.
[34] The profitability of the model lineup and popularity in China ensured Buick's future within General Motors, with the decision being made to discontinue the Pontiac brand instead.
During General Motors Chapter 11 reorganization and emergence in 2009, the company designated Buick as a "core brand", citing the division's success in China.
Buick also entered the hybrid market with the introduction of eAssist technology on the 2012 LaCrosse and Regal which helped improve fuel economy ratings by as much as 38% over the regular gas-engine versions.
With GM selling off the Opel/Vauxhall division to Group PSA in March 2017, Buick is expected to move away from sharing the Opel model/designs upon the completion of the current generation vehicles.
Aldrerd also pointed out that most Buick dealers also sold other GM products, so accepting the buyout would not necessarily result in a dealership closing.
That crest was a red shield with a checkered silver and azure diagonal line from the upper left to lower right, a stag above, and a punctured cross below.
The source of this design feature was a custom car of Buick stylist Ned Nickles, which in addition had a flashing light within each hole each synchronized with a specific spark plug simulating the flames from the exhaust stack of a fighter airplane.
In later years the character line of the "Airfoil" feature was accented with a stainless steel strip that evolved into the Buick "Sweepspear" for several decades.
[citation needed] Originally stainless steel, the Sweepspear eventually became a vinyl rub strip[3] or simple character line in the sheetmetal, as hinted in some versions of the Buick Riviera, distinct on the 1968–1969 Skylark, and appearing on the 2008 Invicta concept car.
[citation needed] The Buick styling cue (dating from the 1942–1958 period) that has most often reappeared, though, is for the grille to be a horizontal oval with many, thin, vertical chromed ribs bulging forward.
In addition, Buick of China sells a compact Excelle, similar to a five-door hatchback version called the HRV, and a minivan named the GL8.
In December 2004, General Motors signed a memorandum of understanding with Yulon, a firm based in Taiwan, for the licensed manufacture of Buick vehicles there.
With the announcement in 2009 of the elimination of the Pontiac brand, it was speculated that Buicks would be sold once again in Mexico since there was a large network of Pontiac-GMC dealerships already in place.
Driver Phil Shafer drove a Buick to win the 1933 Elgin Trophy, considered to be the first officially organized stock car race in the United States.
[58][59] No earlier than the 1960s, Buick was a competitor in the Indianapolis 500, and (like almost every other American manufacturer) also participated in the Grand National stock car racing series using its Regal and later the Gran Sport.
General Motors entered the Regal, particularly the Grand National model, in the NASCAR Cup Series alongside the Oldsmobile Cutlass.