The product range includes the cider varieties: Original, Light, Berry, Pear and Rosé.

Commercial cider production was started in Clonmel, South Tipperary, in the then Irish Free State, in 1935 by local man William Magner.

Magner quickly established a successful cider mill on the site of Thomas Murphy's brewery in Dowd's Lane, Clonmel.

In 1937, English cider-makers H. P. Bulmer purchased a 50% share in the business, using their expertise to greatly increase production.

In the 1960s, H. P. Bulmer produced a "champagne perry" product in direct competition with Babycham, owned by Showerings Ltd of Shepton Mallet.

In 1964, it was forced to sell Bulmer's Clonmel to Guinness and Allied Breweries, the parent company of Showerings.

Soon after, the company moved its main processing operations to a new complex at Annerville, five kilometres east of Clonmel, which was opened in 1965 by the then Taoiseach, Seán Lemass.

Today the Bulmers/Magners arm of C&C Group employs more than 470 people and is a substantial part of the economic infrastructure of Clonmel.

C&C established the trade mark by selling to wholesalers and retailers in London, Glasgow, Birmingham and Cardiff.

[7] Magners Golden Draught was released in 2010 which is a traditional "old style" crisp cider available purely on tap in the on-trade market and in 2011 with 3 special flavours consisting of Spiced Apple & Honey, Pear & Ginger, and Spiced Apple & Rhubarb available in supermarkets and bars.

[citation needed] Within 18 months after its relaunch Magners was the leading bottled alcohol brand in London.

[12] On 20 August 2013, Celtic wore the Tipperary Natural Mineral Water logo on the front of their shirts for their UEFA Champions League first-leg clash with FC Shakhter Karagandy due to Kazakhstan's restrictions on alcohol advertising.