At the company's peak, it was deeply associated with the Cincinnati Reds and then broadcaster Waite Hoyt through marketing campaigns.

[3] The first beers the company would produce would be under the Burger and Buckeye brand names as well as a Red Lion Ale as a nod to its brewery's predecessor.

After a legal battle with the Buckeye brand name, it was dropped as was Red Lion in favor of Burger's own ale.

Fortunately, the brewery was one of roughly forty brands that were permitted toaa beer for shipment to military personnel.

The brewery undertook a number of upgrades and expansions upon the facility to keep pace with others, doubling its capacity to one million barrels.

Many Reds fans became familiar with Hoyt exclaiming during a home run at Crosley Field that the ball was, "Headed for Burgerville!

returned in the 1950s as the company began to stress Cincinnati's brewing heritage compared to Milwaukee and St. Louis.

Despite the spin to a beer made with, "artesian spring water" the change in taste proved to be unpopular with the public, with sales in Cincinnati dropping 14 percent.

The company would introduce Burger Light in 1980 and when Hudepohl merged with Schoenling in 1986 much of the landscape of brewing had changed in Cincinnati and across the US.

After Hudepohl-Schoenling sold its brewery to the Boston Beer Company in 1997, Burger continued to be brewed at the facility until 2001.