Hudepohl Brewing Company

[2] The slogan went on to be produced on special edition cans of "Hu-Dey" beer for the various Super Bowl runs of the Bengals in 1981, 1989, and most recently 2022.

Special olive green Crowntainer cans, produced by Crown Cork and Seal Company, but bearing a Hudepohl label, were filled at the Cincinnati brewery then packed in cases with straw before being shipped overseas.

The company even purchased a second brewery from a local competitor and operated both plants for many years in order to keep up with demand.

However, the late 1950s and early 1960s saw increased market infiltration from national brands such as Schlitz, Pabst, Blatz and Budweiser.

Over time many of these brands along with strong regional competitors like Stroh's would whittle away at Hudepohl's dominance of the Cincinnati and Northern Kentucky market.

Had the company followed the lead of Anheuser-Busch and Pabst and struck out towards a national market in its early years it might have become a powerhouse.

In 1981, Hudepohl introduced a new super-premium brand of beer called Christian Moerlein Cincinnati Select Lager.

Hudepohl intended to follow the lead of San Francisco's Anchor Steam brand into the specialty beer market.

The company's primary brands, Hudepohl 14-K and Hudy Delight (introduced in 1978) were strong local beers but were losing increasing market share to Budweiser, Stroh's, Schlitz and Pabst.

Hudepohl celebrated its 100th anniversary in 1985, but business was down and company president, Bob Pohl, began looking for a buyer or merger partner.

[5] In 2019, the former site of the original Hudepohl Brewery, including the iconic smokestack, was demolished after years of sitting vacant.

Hudepohl-Schoenling was also the importer and master distributor of Whitbread Pale Ale, Mackeson Stout and Cerveza Panama.

The company also served as a master distributor for Anchor Steam Beer in Ohio, Kentucky and Tennessee.

At that time, he also obtained a first right of refusal from Snyder for all other brands, recipes and trademarks of the Hudepohl-Schoenling brewing company should they ever be sold in the future.

[8] In late 2019 a new ownership group bought a stake in Christian Moerlein, renaming it Cincinnati Beverage Company (CinBev).