Bushnell Corporation is an American firm that specializes in sporting optics and outdoor products.

The company was founded in 1948 by David P. Bushnell, when he returned to California from his honeymoon in Japan with two crates of binoculars and sold them by mail order.

[2] Bushnell made precision binoculars affordable to middle-class Americans for the first time through a strategy of importing from manufacturers in Hong Kong, Taiwan, and Japan, who provided optics to his patented specifications.

In July 2018, Vista Outdoor announced it had reached an agreement with a European private equity fund to sell the Bollé, Cébé and Serengeti eyewear brands.

Tasco's other products include terrestrial spotting scopes, microscopes, binoculars, and telescopic sights and other rifle accessories.

Michael's sold holsters, scope covers, cleaning kits, and other gun accessories under the brands Hoppe’s, Butler Creek, Stoney Point, and Uncle Mike’s Law Enforcement.

[4] The same year, Bushnell acquired the Final Approach and Kolpin Hunting brands from Facilitator Capital Funds, a Wisconsin-based private equity firm.

[9] Bushnell[10] is the parent company of these brands: Under license from EOTech, Bushnell also sells Holosight, a polymer-cased non-magnifying holographic weapon sight that generates an illuminated virtual crosshair that appears to be floating in front of the gun in perfect alignment.

[32] Bushnell created two GPS products in 2006 that are the first such devices to integrate aerial and satellite imagery into the display.

The device then uses a digital compass and basic GPS technology to guide users back to the set location.

[37] Bushnell sells SolarWrap and SolarBook solar-cell charging stations for small electronic devices.