The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, and hosted more than 15,000 pieces of content as of November 2014.

Business.com, Inc. was founded in 1999 by Jake Winebaum, previously chairman of the Walt Disney Internet Group; and Sky Dayton, founder of Earthlink, Boingo Wireless, and Helio, among others.

[4][5] In addition to investment by eCompanies, early funding in the amount of $61 million was provided in 2000 by Pearson PLC, Reed Business Information, McGraw Hill, and others.

[6] In its initial form, Business.com aimed to be the Internet's leading search engine for small business and corporate information.

[8] The company retooled beginning in 2002 after massive layoffs and a new focus on developing a pay for performance ad network model.

[23] When Future plc acquired Purch's consumer properties in 2018, Business.com was not included and was instead spun off as an independent company.

[citation needed] In December, 2014, the company launched LENS, a lead expansion and nurturing service, as part of their demand generation product set.