Marketo, Inc. is an American software company, with its headquarters in San Mateo, California.

[6][7] In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.

[9][10] In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.

[11] In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion,[12] and the acquisition was completed in August 2017.

[13][14] Steve Lucas was named the new chief executive officer of Marketo in October 2016.