Business model canvas

[2][3] It offers a visual chart with elements describing a firm's or product's value proposition,[4] infrastructure, customers, and finances,[1] assisting businesses to align their activities by illustrating potential trade-offs.

[6] Since the release of Osterwalder's work around 2008,[7] the authors have developed related tools such as the Value Proposition Canvas and the Culture Map,[8] and new canvases for specific niches have also appeared.

[1]: 20–41 The business model canvas can be printed out on a large surface so that groups of people can jointly start sketching and discussing business model elements with post-it notes or board markers.

It is a hands-on tool that aims to foster understanding, discussion, creativity, and analysis.

It is distributed under a Creative Commons license[9] from Strategyzer AG and can be used without any restrictions for modeling businesses.