Bowman’s Strategy Clock is a graphical illustration which depicts and illustrates about the competitive edge for the businesses prevailing in the industry where they operate by analyzing the trajectory of the relationship between the important dimensions as denominated by price and perceived value.
[1][2][3] It is predominantly used in the context of marketing by sellers and multinational companies.
[7] The tool was developed jointly by British marketing scholars Cliff Bowman and David Faulkner in the book Competitive and Corporate Strategy during the 1990s.
Hence they use models, graphs and various tools to analyse the implications of the challenges posed by the ever changing dynamics of the macro environment.
The model was developed to counter the inefficiencies and the loopholes detected in Porter's Generic Strategies, as some critics argued that the model developed by Michael Porter appeared to be somewhat confusing and contradictory to the ambitious intentions of Porter, who had apparently wanted to elaborate on the competitive strategies for business organizations to withstand tight competition and continue to thrive and survive in the industry amid the turbulence and uncertainties in the business environment.