[8][9] By that point, Bustle was receiving 31.6 million unique visitors per month, and it had 200 part-time contributors and 40 full-time editors.

It noted, "He hopes that, by gradually hiring hundreds of these writers and asking them to 'create the content that interests them,' the Web site will become 'an accurate representation' of the larger demographic.

"[12] That year, Ward and her colleagues utilised the Bleacher Report's contributor model to increase traffic.

The Business of Fashion wrote, "Under the approach, a vast network of writers did around-the-clock shifts for low hourly wages to deliver a quota of blog posts that often capitalised on trending Google terms to attract clicks.

[16] Bustle Digital Group bought the events website Flavorpill, owner of Flavorwire, in August 2018.

[21] Rather than monthly publications, the magazines will be published around large cultural events, like the Coachella music festival.

[28] In November of that year, Gawker was sold to Meng Ru Kuok, of the Singapore-based Caldecott Music Group.