An overly-upbeat anti-smoking music group called Butt Out, which incorporates outdated elements of dance and hip-hop into its routine, performs at South Park Elementary.
The town summons celebrity spokesman Rob Reiner to combat the spread of smoking among children in South Park.
The townspeople turn on Reiner when he inexplicably reveals his evil plan, and as he attempts to justify himself, Kyle begins giving a speech (while commenting once more about how the familiar formula is unfolding).
The parents then ground the four, as they now know that they smoked of their own free will, and though Stan is relieved that the ordeal is over and the four have "learned [their] lesson", Kyle disappointedly replies, "No, we didn't, dude.
[3] The final scene where Kyle tells Stan they didn't learn their lesson was not included in the episode's original broadcast.
[4] The episode satirizes anti-smoking education presentations by external providers that come across as cheesy or irritating to the young adult demographic they target, effectively negating any message they might be trying to send across.
[5] According to Brian C. Anderson, it also lampoons the pretentiousness of the Hollywood movie industry and liberalism, particularly through the use of Rob Reiner, the real-life American director widely known for advocating smoking restrictions.
Reiner and, by extension, Hollywood adopts a holier-than-thou attitude with regard to smokers, and show a lack of understanding toward the poor and middle-class.
Conservative writer Brian C. Anderson praised the episode saying the portrayal of Reiner, Hollywood and their anti-smoking efforts "perfectly captures the Olympian arrogance and illiberalism of liberal elites.
"[9] Richard Ives of Times Higher Education also praised this aspect of this episode: "Teachers to whom I've shown these clips sigh in recognition.
[10] In a 2017 Reddit interview with fans, when asked of his portrayal in the episode, actor Rob Reiner's reply was "I thought it was funny, but I'm not quite that fat.