The history of the brand traces to 1905, when Canada Cycle and Motor Limited, founded in 1899, began manufacturing hockey equipment as a secondary business.

[5] SLM purchased Kevin Sports Toys International Inc. (the maker of the Wayne Gretzky NHL hockey game), Norca Industries Inc. (a plastic toy manufacturer of such products as swimming pools, sleds, and sandboxes), and Innova-Dex Sports Inc. of Montreal (a bicycle helmet manufacturer).

[5] The company acquired Montreal-based Sports Holdings, Inc, in 1998, and became the world's top producer of hockey merchandise[5] adding the brands Koho, Titan, Jofa, Canadien and Heaton.

[10] As of June 2021, the newly appointed CEO by Birch Hill Equity Partners is Marrouane Nabih.

[11] CCM manufactures a wide range of ice hockey equipment at all price points, from recreational to professional.

NHL player George Parsons was forced to retire due to a career-ending eye injury in 1939.

[12] He then became involved with CCM hockey, helping to develop helmets and facial protection which would be safer for players.

By early 1976, CCM had developed a hockey helmet complete with eye and face shield and lower face protector that was both approved by the Canadian Standards Association and endorsed by the Canadian Amateur Hockey Association.

[13] Main endorsers of CCM players gear include Sidney Crosby, Alexander Ovechkin, Patrice Bergeron, Nathan MacKinnon, and Connor McDavid.

This popularity was in large part due to CCM's partnership with Quebec-based goalie equipment company Équipements de gardien de but (EGB) (name stylized as 'Lefevre on products and marketing materials), a family business that began making hockey equipment in the 1970s.