The award is organized by CCXP, a pop culture event that has been taking place since 2014 in São Paulo.

The format of the award and ceremony was inspired by the model of events such as the Oscars, the Cannes Film Festival and The Game Awards, with a gala, celebrity presence, concerts, posthumous tributes and a presentation by a well-known personality.

[2][3][4] From the entries, a jury composed of artists, producers, developers, gamers, creators and journalists linked to the entertainment industry defines up to ten nominees by subcategory.

Finally, a new popular vote and the Technical Jury define the winners, who win the Gloria trophy (inspired by a dragon, one of the main symbols of pop culture).

In addition, five names are honored, being chosen to be part of the Pop Culture Hall of Fame.