The station currently plays a Top 40/CHR format branded as 105.3 Virgin Radio and is owned by Bell Media.

Due to the limited audience reach of FM radio at the time, however, the station left the air in 1951.

CFCA and CKKW were tentatively sold in 1992 to a local consortium consisting of Jack Schoone, a former local radio announcer, and Irving Zucker, a former owner of competing stations CKGL and CHYM-FM, but the deal fell through and the stations were instead acquired by CHUM Radio in 1993.

During the early 2000s, the station added pop/rock songs into their playlist, and shifted towards Hot AC, but retained the rock lean and the "Kool FM" moniker.

CTVglobemedia became the stations' owner when it acquired CHUM Radio in 2007, and is currently owned by Bell Media since 2011.