The station adopted its current call sign, CITI-FM, on April 1, 1978,[2] The first song played on CITI was Deep Purple's "Highway Star".

[3] Some notable announcers through the years at CITI are: Ross Porter (Murray), Brother Jake Edwards, Terry Klassen, Terry Dimonte, Andy Frost, Howard Mandshein, Craig Thulner, Tim "Trucker" Bradley, Gordo Fry, Lamont Hollywood, Shadoe Davis, Tom McGouran, Alix Michaels, Larry Updike, Joe Aiello, Harry Callaghan, Brian Cook, Duncan MacPhail and Cosmo.

On September 13, 2012, CITI announced that longtime morning show hosts Tom McGouran and Joe Aiello had been let go, and would be replaced with Dave Wheeler, Phil Aubrey and Rena Jae, formerly of rival station CJKR-FM.

Wheeler compared being transgender to being an "actor" that "pretends" to be a "different thing", and also expressed similar sentiment over Facebook Messenger with a listener who discussed the issue further, stating that "If someone is born human.

[6][7][8] After Wheeler's departure, co-hosts Jae and Dave Turnbull continued on the [9] morning show along with former Winnipeg Blue Bomber Kelly Butler as a new addition.