The station is owned and operated by network parent Corus Entertainment, and maintains studios on Allard Way Northwest in the Pleasantview neighbourhood of Edmonton.

CITV-DT carries the full Global network schedule, and its programming is similar to sister station CICT-DT in Calgary.

[3] In 1987, the station launched a semi-satellite in Red Deer, Alberta, as part of a joint venture with Monarch Broadcasting (the owners of CKRD-TV).

CITV-TV-1, VHF channel 10, broadcast ITV's program schedule, with separate commercials for Red Deer and Central Alberta.

CITV officially joined the Canwest-owned Global Television Network on September 4, 2000, along with fellow Alberta stations CICT in Calgary, CISA-TV in Lethbridge, and CKRD-TV Red Deer.

[5] CITV-TV-1 was converted to a rebroadcaster of CITV-TV/DT in August 2009, relaying Global Edmonton's program schedule and commercials without any variations; this coincided with the closure of CHCA-TV by Canwest.

On November 15, 2010, CITV became the first television station in Alberta to begin broadcasting its locally produced programming in high definition.

The expansions to CITV's morning news programming was part of a benefits package that was included as a condition of the sale of the Global Television Network to Shaw Communications.