CR Brands, Inc. was an American private-label consumer goods company, owned by the Beachwood, Ohio-based Resilience Capital Partners.

The company sold products under the Arm & Hammer and OxiClean brand names, which were licensed from Church & Dwight.

Allied Capital acquired ChemPro, Inc., a company founded by former Procter & Gamble employees that owned several former P&G brands including Oxydol, in March 2006.

Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands.

[1][4] In 2018, Resilience Capital announced that it had "brought in new leadership and implemented an ambitious growth plan that concentrated on growing the company’s differentiated niche brands".