Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G).
P&G would continue manufacturing Oxydol and provide back office support.
[1] Redox had won out over private label companies in the purchase of Oxydol.
In 2002, Wichmann left Redox for another startup, HealthPro Brands.
Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands.