Cadillac Europe (formerly General Motors Switzerland S.A.)[1][2] is the Swiss subsidiary of US-based company General Motors that imports and commercialises Cadillac vehicles for 25 countries across Europe.

In the past, it was also active as a manufacturer, producing Buick, Chevrolet, Oldsmobile, Pontiac, La Salle, Opel, and Vauxhall vehicles in its Bienne factory.

[3] Guido Müller, the then city president of Biel, offered a finished factory and tax exemption for five years.

A Free Trade Agreement of 22 July 1972 between the European Economic Community and Switzerland was in force from 1 January 1973.

The following oil crisis from 16 October 1973 caused the sales of such vehicles to fall rapidly, after which cheaper models were assembled again.

[9] On 24 May 2012, there was another merger agreement, this time with General Motors Europe AG.

As a result of this, General Motors Suisse changed its name to Cadillac Europe GmbH in the legal form of limited liability.