The V series was initially created as part of the 2000s Cadillac rebranding and the new 'Art & Science' design language to compete directly with German rivals such as BMW M and Mercedes-AMG.
Most V series Cadillac cars traditionally include high-performance V8 engines, transmissions, revised suspension systems (MagneRide Control), revised interiors, aerodynamics, and more aggressive bodywork which is intended to improve the vehicles' aerodynamic performance as well as differentiate them from their normal production counterparts.
The V-Series development emerged from the mindset taking over at General Motors back in the late 1990s and early 2000s, where Cadillac was struggling against imports from Europe and Japan.
GM was eager to bring Cadillac back to its mantra "Standard of the World" and the new 'Art & Science' design language that matured in the late nineties auto shows gave the brand an aggressive and edgy leap ahead that looked promising at that time.
GM decided to move forward, introducing a 5-door sport wagon body style to the CTS-V vehicle line at the New York International Auto Show on March 29, 2010.
The CTS-V coupe debuted at the 2010 North American International Auto Show in Detroit, and entered production in summer 2010 as a 2011 model.
The CTS-V Coupe features unique centered twin exhausts, a larger grille for air intake, and an optional "saffron" interior trim color.
Unlike the first and second generations, where the CTS-V was the biggest update for the V series, the third-generation was the first expansion attempt on the V brand by Cadillac.
However, with such buzz created by the second-generation V series, and the short-lived record for a sedan on a demanding racetrack, Cadillac wanted to build on that success with other models in their lineup.
This led them to create the Vsport, where potential buyers interested in the V series, could purchase a CTS with increased horsepower and sportier handling, can bypass the 'comfort & luxury' trims and get an entry-level 'performance' model for $20k less than the full-fledged CTS-V.
However, with the third-generation CTS growing larger to match the size of the 5-Series, Cadillac armed the ATS-V with the LF4 twin-turbo V6 engine, producing 464 horsepower (346 kW) and 445 pound-feet (603 N⋅m).
In place of the discontinued V-Sport introduced in the previous generation, Cadillac is repositioning the V models as an entry-level performance variant (with CT6 V-Sport being renamed CT6-V right before launch), and introducing a new top-level V series trim dubbed; V Blackwing (after the engine used in the CT6-V), taking the place of the previous generation V models (e.g. the CTS-V being directly replaced by the CT5-V Blackwing).
The CT6-V served as a launch platform for Cadillac's hand-built 4.2-liter Blackwing twin-turbo V8, generating 550 horsepower (410 kW) and 640 pound-feet (870 N⋅m) of torque.
The sts in its highest trim came with a north star and awd With the remarkably lightweight Omega Platform, active rear-wheel steering, and all-wheel drive, the CT6-V redefined performance for a vehicle of its size.
[10] The 2023 CT5-V Blackwing currently has a hand-built 6.2 liter supercharged 668-horsepower V-8 engine, built in The Performance Build Center at General Motors Corvette Bowling Green, Ky Assembly Plant.
A high-performance version of the full-sized Cadillac Escalade SUV, the Escalade-V, was announced in late January 2022 for the 2023 model year.
The Escalade-V is expected to have a supercharged LT4 V-8, also used to power the CT5-V Blackwing sedan, both being hand built in the Performance Build Center at General Motors Corvette Assembly Plant in Bowling Green,Ky.
For example, the V series has competed in endurance races such as the Rolex 24 at Daytona and the 12 Hours of Sebring, where they have often proven to be a tough competitor.