[1] The Med was a landmark of Telegraph Avenue history, "listed for years in European guide books as 'the gathering place for 1960s radicals who created People's Park'",[2] and as of 2009 described in Fodor's guide book as "a relic of 1960s-era café culture".
[4] During the 1960s, the Med featured a diverse crowd of patrons, and it became a meeting place for Beat Generation artists, intellectuals, black power advocates, and activists who were taking part in the Free Speech Movement and post-FSM activism.
[4][8] Although the owner at the time initially refused access to the film crews, a scene in 1967's The Graduate starring Dustin Hoffman was also filmed at a table in the Med, with Telegraph Avenue visible outside the window.
[4][6] Changes in ownership took a toll though, and at that point, employees say the Med "took a turn for the worse" as it was "bordering on a homeless shelter".
As of 2022[update], the location of the Caffe Mediterraneum has since been converted to Sizzling Lunch,[9] a chain Japanese restaurant.