Canadian Club

Popularly known as CC, Canadian Club was created by Hiram Walker and Sons, an evolution of a brand around a product that took place over the second half of the nineteenth century.

[1] However, with the Prohibition movement gathering momentum and Michigan already becoming "dry," Walker decided to move his distillery across the Detroit River to Windsor, Ontario.

[2] From here, he was able to export his whisky and start to develop Walkerville, a model community that Walker financed to provide housing and services for his employees.

Walker originally positioned the whisky as a premium liquor, pitching it not only on its smoothness and purity but also its five-year oak barrel aging.

At one point, the Walkers employed almost the entire population of Walkerville, where they built police and fire stations, brought in running water and installed street lights.

During the years of Prohibition, one of the distillery's most important clients was Chicago gangster Al Capone, who smuggled in thousands of cases of Canadian Club via a route from Windsor to Detroit.

Canadian Club was a frequent product placement in the AMC show Mad Men, often being the drink of choice for the main character Don Draper.

Bottles of Canadian Club Whisky in a liquor store in Iizaka, Fukushima , Japan