Viewers Choice Canada Inc., operator of the namesake English-language pay-per-view service, was originally the largest shareholder and managing partner (40%) in Canal Indigo, with Cogeco, Groupe TVA, and TQS Inc. holding minority interests at 20% each.

The sale was approved by the Canadian Radio-television and Telecommunications Commission (CRTC) on July 18, giving Groupe TVA full ownership of the service.

On December 1, 2009, the CRTC approved a corporate reorganization that would transfer Canal Indigo from Groupe TVA to fellow Quebecor Media division and cable provider Vidéotron.

[4] In July 2014, Videotron indicated to the CRTC that it intended to change Canal Indigo into a bilingual (English / French) service, due to the planned shutdown of English-language provider Viewers Choice at the end of September 2014.

Due to new standard conditions of licence for PPV providers being introduced in 2014, CRTC approval is no longer required to convert from a single-language service to a bilingual one.