Capillary Technologies was founded in August 2008 by Aneesh Reddy,[4] Krishna Mehra, and Ajay Modani and initially headquartered in Bangalore, India.

[7] In December 2016, Rajan Anandan, who at the time was Google's Vice President for Southeast Asia and India, joined Capillary's Board of Directors.

[10] In September 2022, Capillary Technologies announced that Sameer Garde would take over as the company's CEO and Reddy would transition to managing director.

In April 2023, Capillary acquired Brierley+Partners, a U.S. loyalty agency and loyalty program platform provider,[19][20][21][22][23][24] and in June 2023, Capillary announced it had acquired the Digital Connect technology assets of Tenerity, a US-based engagement and rewards platform provider.

Capillary acquired the e-commerce software platform MartJack in September 2015, supported by a $45 million funding led by Warburg Pincus.

[58] In April 2023, Capillary acquired Brierley+Partners (known generally as Brierley), a loyalty agency and platform provider based in Frisco, Texas.

[19][20][21][22][23][24] Then, in June 2023, Capillary acquired the technology assets of Tenerity, a US-based rewards and engagement platform provider.