[7] The app was later expanded to include questionnaires and surveys on energy conservation and financial literacy.

[8] In November 2018, an optional paid tier was added to the Carrot app, allowing users to receive bonus points for completing their goals.

In January 2020, Optimity bought Carrot Rewards and relaunched the health app under a new model.

[11] Sylvia Jones, a Member of Provincial Parliament in Ontario criticized Carrot Insights for advertising a service to check credit scores in the app which was powered by Equifax Canada, leading to customer personal information being breached in the Equifax data breach.

[12] Carrot Insights responded by stating that funds provided by the Ontario government were only used to pay for step tracking rewards points.