The beer has been produced since its creation in the SFBT malt house located in the district of Bab Saadoun in Tunis.

Its packaging combines the colors red and white, with the acronym of the brand in black font on cans.

The name is typographed in gothic characters and overcomes the mention "luxury beer" ("Bière de luxe" in French).

In addition, it is also sold to hotels, bars and restaurants in large metal barrels to be served on tap.

[5] The brand exploits the trend of consuming local products and sponsors various events in Tunisia.