[1] Despite the nod towards its name and origin at present the shopping center is to a large extent dedicated to baby and children's goods and family entertainment and other offers and services.

[1] According to the company "Gals-Development", the new architect recreated on the original architectural design of the Central Children's Store (Tzentralne Destski Mir na Lubyanka).

The clock's mechanism weighs 4.5 tons and consists of 5000 pieces in steel, aluminum, titanium and gold-plated metal.

The building of the Central Children's Store with total area of 73 thousand square meters occupies a quarter in a tourist location.

Within the edutainment concept the following activities can be found: - a model of the adult world for children from 1.5 to 14 years old The clock “Raketa” ordered by Hals-Develment Public Company especially for the renovated shopping mall and designed by the Russian watch-making factory “Raketa” were mounted on the main atrium wall.

The clockwork weighs over 4.5 tons and consists of 5,000 parts, made of steel, aluminum, titanium and coated with gold.

The time in the clock of the “Central Children's Store on Lubyanka” regulated by the planetary mechanism and corrected with the help of an innovative electronic device.

The exposition, located on the 7th floor of the building features more than 1,500 item: toys and original objects of the era, which were once sold and bought in “the Children's World” department store.