The modern estate was assembled by Ferdinand Bouffard in the late 19th century by buying plots from several families.
Perse is a Parisian millionaire and former cyclist who sold two supermarket chains to fund his entry into the wine business.
He ripped out most of the old equipment, building new temperature-controlled wooden fermentation vats, a new cellar, and a new irrigation system in the vineyard.
In 2012, Pavie was elevated to Premier Grand Cru Classé (A) status, which made it one of four such Saint-Émilion producers.
Ridiculous wine more reminiscent of a late-harvest Zinfandel than a red Bordeaux with its unappetising green notes...12/20"Yet the trade weren't too bothered since the wine was in a style that they knew American critic, Robert Parker would like.