[1][2][3][4][5] He has been profiled in numerous publications and media outlets such as The New York Times, The Wall Street Journal, The Washington Post, NBC, CBS, CNN, PBS, Business Week, USA Today, Yahoo!
[15] In an October 2012 episode of NOVA scienceNOW entitled “How Smart Can We Get”, Santos trained New York Times columnist and CBS News correspondent David Pogue in ways to improve his memory.
[3] In November 2012, as part of the university's Superior Memory Project, researchers from Washington University in St. Louis put Santos through a battery of tests designed to “unlock the secrets of his brain.”[16] His participation included completing a series of tests designed to probe his memorization abilities and limitations.
[12][22] Santos has also memorized every Kentucky Derby result since 1875 including the winning horse, jockey and time to one hundredth of a second.
[9] One visualization technique is called the Roman room, in which an individual associates pieces of information with objects in a familiar space.
[9][24] When associating pieces of information with objects or points of interest, Santos engages as many senses as possible to increase memory retention.