The USA Memory Championship is an annual competition that took place every spring in New York City until 2016, and is currently held in Orlando, Florida, after an online qualifier.
Designed to test the limits of the human brain, the USA Memory Championship is an organized competition in which Memory Athletes (MAs) attempt to memorize as much information as possible in events such as Names and Faces, Cards, Random Numbers, Images, and guest information at a fictional "Tea Party".
Since 2018, there is also often an event called Long-Term Memory in which the MAs are given reams of data a month in advance about a wide variety of subjects such as the Periodic table of the elements, Space Shuttle missions, NFL Hall-of-Famers, etc.
By learning how to create a loci (memory palace), and other methods such as the PAO (Person Action Object) system,[7][unreliable source?]
He wrote about his journey under the wing of a British Mental Athlete Ed Cooke who set him on his path of memory in his book Moonwalking with Einstein.