Amparo Robles Custodio-Moya (January 21, 1918 – March 31, 1993), known professionally as Chicháy, was a Filipina comedian and actress.
Her short and stocky stature, scratchy voice, and prematurely-aged appearance allowed her to portray grandmothers while only in her thirties.
She was born in Tondo, Manila, the daughter of a ship steward, Jose Pacifico Custodio and Maria Robles of Bulacan.
In 1954, the 36-year-old Chichay was cast as the over-protective grandmother of Fred Montilla's title role, Bondying, an adaptation of a comic character created by Mars Ravelo.
She also played support to the country's top actresses — Vilma Santos in Yakapin Mo 'ko, Lalaking Matapang (1980), Nora Aunor in Darling, Buntis Ka na Naman (1978) and Totoo ba ang Tsismis (1980), Sharon Cuneta in Forgive and Forget (1982).
The witchy mom-in-law of Pancho Magalona in Ang Biyenan kong Mangkukulam (1977–78), the old fashioned granny of Bing Pimentel in Ang Lola kong Baduy (1977–78), Nida Blanca's mom in Mana-Mana Yan (1978) the temperamental canteen owner, Aling Farah Pusit in the kiddie show, Kaluskos Musmos[5] (1978–81) and as "La Ching" in 2 + 2 = Gulo (1982–86) with Vic Sotto, Maricel Soriano, and Herbert Bautista.