[2] The filling is partially pulped and enclosed in a thick egg and flour pastry tube, designed to survive handling at football matches.

[4][5][6] Other products currently available under the Chiko brand include Corn Jacks, Hawaiian and Supreme pizza subs, Spudsters, onion rings, fish cakes and vegetable nuggets.

[7] The Chiko Roll was developed by Frank McEncroe, a boilermaker from Bendigo, Victoria, who turned to catering at football matches and other outdoor events.

[8] In 1950, McEncroe saw a competitor selling Chinese chop suey rolls outside the Richmond Cricket Ground and decided to add a similar product to his own line.

[12] Increasing competition in the Australian takeaway food market in recent decades has seen a decline in the profile of the Chiko Roll, with consumption down to 17 million per annum in 2011.

In 2008, the company began a nationwide search for the new "Chiko Chick", hoping to downplay the traditionally raunchy look in favour of a more wholesome "girl next door" image.