Chitrahaar[2] is a television program on DD National featuring song clips from Bollywood films.

[4] In 2010, Chitrahaar started using same language subtitling (SLS), where Hindi subtitles of the song's lyrics scroll across the screen.

[5] The idea behind SLS is that people who are just learning to read would benefit by reading lyrics of the songs they are listening to and watching.

It is an engaging way to promote literacy, especially in villages.

This initiative of Doordarshan has been technically supported by the Indian Institute of Management, Ahmedabad.