After winning the National Cup in 1999, Cholet got automatically qualified for its first participation to the Euroleague (3 victories – 13 defeats).

In 2010, Cholet finished 1st of the 2009–2010 Pro A League regular season and won the championship after defeating Le Mans in the Play-Offs Final (81–65).

In 2011, Cholet, defending its title finished 1st again of the 2011-12 Pro A League regular season and was only defeated during the finals by SLUC Nancy (74-76).

Cholet Basket is intensively focusing on its Youth Academy to provide players to its professional squad.

It is also one of the only six European clubs to have provided two players to the same NBA draft in 2009, with Rodrigues Beaubois and Nando De Colo beside Real Madrid (2005), Joventut Badalona (2009), Fenerbahçe Ülker (2008), KK Partizan (2002) and Pau-Ortez (2003).