Chooks-to-Go is a brand of Bounty Agro Ventures, Inc. (BAVI), a company established in 1997[2] that was originally engaged in selling raw poultry products.

[3] The influx of cheaper raw poultry goods from other Southeast Asian countries with the implementation of the ASEAN Free Trade Area in the late 1990s led BAVI to set up Chooks-to-Go, a retail chain that sells roast chicken products.

Recent results from a UAI study by Consumer Vibe Asia[5] (2012 Project Seneca) showed a satisfaction score of 7.5 out of 10, for Chooks-to-Go in the food services arena.

To keep quality at the desired level, the brand established the BAVI Academy, which provides in-house training for outlet personnel, and other areas of operations.

Site selection guidelines are strictly observed, while pre-opening campaigns for new stores are held and in-store merchandising is standardized.