[6] Chen has been involved in the poultry business as early as the 1980s, who began with a layer farm in Santa Maria, Bulacan with 5,000 chickens.

The implementation of the free trade area led to Bounty's later expansion to sell cooked chicken.

[5] By 2002, Bounty started serving its chicken products under vacuum packaging, being the first company to do so in the local market.

[6] Bounty Agro Ventures has been involved in Philippine 3x3 basketball sponsoring events under its Chooks-to-Go brand.

It has organized the Manok ng Bayan–SBP 3X3, a youth tournament meant to garner FIBA ranking points as part of the 3x3 national team's qualification bid to the 2020 Summer Olympics[7] and the Chooks-to-Go Pilipinas 3x3, a 3x3 league sanctioned by the Samahang Basketbol ng Pilipinas, the Philippines' national governing body for basketball.