His videos including Miley Cyrus' Party in the U.S.A., Usher's Dive, and Demi Lovato's Heart Attack.
[1] Applebaum has also directed fitness videos, beauty product advertisements, and commercials for companies such as Skechers and Carl's Jr.[1] Applebaum was born in 1970 in Los Angeles, California[1] and studied film at Hampshire College in Amherst, Massachusetts.
When Applebaum was 19, MTV offered him an opportunity to join their On-Air Promos department in New York City.
[3] The 1995 video for Better Than Ezra's "Good", directed by Applebaum, brought him a higher level of recognition.
In the coming years, he would direct Fountains of Wayne's "Stacy's Mom", a Carl's Jr. commercial featuring Paris Hilton, and advertisements for CoverGirl and Smirnoff.