Currently, he acts as the CEO of the company, with its flagship product: Malesbanget.com, Indonesian humor viral media and video channels.

In 2006, Sugiono became a brand ambassador representing Close-Up toothpaste (2006 to present), Hewlett Packard (2008), and Gatsby hair products for men (2008), which is manufactured by the Mandom Corporation in Indonesia.

He successfully merged his knowledge in computer technology with his professional interests in the entertainment industry, by developing websites and writing articles and reviews of concerts and music festivals held throughout Europe during the summer.

Sugiono and Kamal portrayed a young married couple forced to keep their marriage a secret due to restrictions related to a major lucrative recording contract which stipulated that Wulan remain a single woman.

Directed by Indian filmmaker Sharad Sharan, the romantic comedy was shot in 45 days during February and March around the Klang Valley.

[9][10] The production crew and supporting cast included principles from the established Bollywood film community, as well as individuals from throughout India, Malaysia, and Indonesia.

[12] In the same year, Sugiono appeared in the Lux short film with Dian Sastrowardoyo in (Bukan) Kesempatan yang Terlewat (translated (Not) Missed Opportunity).

[13][14] Sugiono was honoured for his work on Dunia Mereka (translated Their World), with a nomination as Best Actor in the Bandung Film Festival Awards.