ChromaFlair

It was created at Optical Coating Laboratory, Inc. (OCLI) [later JDS Uniphase and Viavi Solutions] in 1979 and is used by DuPont and PPG.

[1][2] The paint system (and competing versions made by other companies) are known by a wide variety of proprietary names, including ChromaLusion, ChromaPremier, ColourShift, Exclusive Line, Extreme Colors, Harlequin Color, IllusionColor, Maziora, MultiTones, MystiChrome,[3] Ch(K)ameleon, Interference Fireglow and Paradis Spectrashine.

The aluminium and chrome give the paint a vibrant metallic sparkle, while the glass-like coating acts like a refracting prism, changing the apparent color of the surface as the observer moves.

It is usually applied to items where visual appeal is important — such as motor vehicles, electric guitars and computer case mods.

In addition to paint, it can be applied as a coating, for example, on synthetic polyurethane leather, or dispersed in a resin for injection molding.

This TVR Tuscan Speed Six in Japan is painted with a ChromaFlair pigment, marketed in Japan as Maziora.
Video of the color change effect.