José Jorge Arriaga Rodríguez[1] (born September 5, 1977) is an American professional wrestler currently working on the Mexican independent circuit, under the ring name Cinta de Oro (Spanish for "Golden Ribbon").

Arriaga signed with WWE in 2009 and debuted on the main roster in 2011 as Sin Cara, temporarily replacing the original performer of the character, who coincidentally was also Luis Urive.

Following the return of Urive, the two began a storyline, with Arriaga donning a black mask, and was referred to on commentary as Sin Cara Negro.

In September 2014, Arriaga won the NXT Tag Team Championship alongside Kalisto as a part of the Lucha Dragons.

[12] Jose Jorge Arriaga Rodriguez was born on September 5, 1977, in El Paso, Texas, to Mexican immigrant parents.

[14] He then embarked on a professional career, as he managed to continue working for his family's funeral home in Ciudad Juárez, Chihuahua, Mexico, during the early 2000s under the ring name "Mistico".

This masked ring persona may or may not have preceded the in-ring debut of Místico (Luis Urive) in Consejo Mundial de Lucha Libre (CMLL), but Paco Alonso owned the legal rights to the name "Místico" since 1999 anyway, forcing Arriaga to change his name to "Mystico" or "Mistico de Juarez" to differentiate from the original.

In 2005, he had left AAA and began working for various independent wrestling promotions on both sides of the US/Mexico border, exploiting the fact that he was a US citizen and spoke English well to get more bookings in the US than most luchadors typically can.

Incognito first made a name for himself in the United States when he participated in Total Nonstop Action Wrestling's (TNA) 2006 World X-Cup Tournament.

[18] Following his appearance for TNA, Incognito began working regularly for the National Wrestling Alliance (NWA), often teaming with fellow Luchador Sicodelico Jr.

[19] On September 22, 2007, Incognito made his first appearance for the Lucha Libre inspired Chikara promotion when he participated in their annual 16-man torneo cibernetico tournament.

Incognito was part of an eight-man team consisting only of masked wrestlers (Equinox, Las Chivas Rayadas, Lince Dorado, Los Ice Creams and Magno).

[9][31] Arriaga reprised his role of Sin Cara the following week, taking part in a battle royal to determine the #1 contender to the World Heavyweight Championship, from which he was the last man eliminated by the winner, Mark Henry.

[35] At the tapings of the September 16 episode of SmackDown, the original Sin Cara made his return, confronting Arriaga's impostor version of the character.

[36][37] On the September 19 episode of Raw, the impostor Sin Cara attacked the original character prior to his match with Cody Rhodes, but was forced to flee after a brief brawl.

[45] He also adopted a new gimmick, portraying a stereotypical Mexican hoodlum, wrestling in street attire and addressing the audience in both Spanish and English.

On the November 4 SmackDown, Hunico continued his rivalry with Sin Cara by attacking him together with his debuting FCW tag team partner Epico.

[57][58] In the pre-show of Money in the Bank, Hunico and Camacho lost to the WWE Tag Team Champions Kofi Kingston and R-Truth in a non-title match.

[61] Hunico returned to in-ring action (but not television) at the WrestleMania Axxess live event on April 4, 2013, once again teaming with Camacho.

The following week, on a live episode of SmackDown, The Lucha Dragons received another tag team title shot, but they were once again defeated by The New Day.

Afterwards, it was announced that Sin Cara would compete in a 7-man ladder match for the title at WrestleMania 32 against Owens, Stardust, Ryder, Dolph Ziggler, Sami Zayn and The Miz, which he lost.

[75] On the September 5 episode of Raw, Sin Cara confronted Braun Strowman, who had removed a luchador's mask the previous week.

[77] On the October 10 episode of Raw, Sin Cara teamed with Lince Dorado to defeat Tony Nese and Drew Gulak.

[83] On the November 14 episode of SmackDown Live, Sin Cara failed to win the United States Championship, after being defeated by Corbin.

[12] On December 14, 2019, at Lucha Libre AAA Worldwide's annual Guerra de Titanes show, Arriaga made a surprise appearance after one of the matches.

Arriaga, wearing the Sin Cara mask and using his WWE ring name, saved Pagano from an attack and then announced that he would return in 2020.

[97][98] On December 17, Arriaga announced that he would be changing his ring name to "Cinta de Oro" ("Golden Ribbon"), to continue the legacy of the original performer of the character who died in 2016.