Citizen Change is a political service group, founded in 2004 by musician P. Diddy, and backed by Mary J. Blige, Mariah Carey and 50 Cent.
", a phrase adapted from Join, or Die, a well-known cartoon by Benjamin Franklin.
P. Diddy said at the time that its mission was to make voting "hot" and "sexy.
"[3][4] The 2004 campaign included a line of "Vote or Die" t-shirts, an album, a voter registration push in cities and campuses nationwide, and commercials on such outlets as MTV and BET.
[2] P. Diddy invoked the phrase, "Obama or Die", at the BET Awards 2008.