In the game, players guide a clay ball over a series of hills with the objective of squashing monsters on the way down.

[5] Clay Jam is Brighton, England-based developer Fat Pebble's first game as an independent studio.

[3] To produce the game's graphics, art director Chris Roe modeled monsters out of 44 pounds of clay and used 400 toothpicks to scaffold the designs.

[2] Everyday objects were used to create the sound effects and local musicians were employed to produce the game's music.

[2][6] Launched in June 2012, the partnership includes Fat Pebble, Atari, Crash Lab, Phosphor Games Studio and Sava Transmedia.