During college, Clay began working with Robert Smigel (writer: Conan O'Brien, SNL) on The Dana Carvey Show.
[citation needed] He has worked with agencies such as Wieden+Kennedy, Carmichael Lynch, DDB Worldwide, Cutwater, Droga5, 72&Sunny, Mother, Adam&Eve, Ground Zero and Goodby, Silverstein & Partners.
In addition to MTV, Clay has directed commercial films for Ray-Ban, Bud Light, Subaru, Facebook, Uber, Amazon, ESPN, Sonic, Axe, Slim Jim, Vonage, Hyundai, Liquid Plumber, Kraft, Xbox and Snickers.
His Bud Light "Dude" campaign has had over 100 million views [citation needed] Clay's television directing credits include Fred: The Movie and Blue Mountain State.
The character was created by Lucas Cruikshank and the screenplay was written by David A. Goodman, head writer of Family Guy.