Click Frenzy is an Australian e-commerce website and online sales initiative inspired by and based on a similar format to the United States shopping event Cyber Monday.
[10] The inaugural Click Frenzy event was heavily promoted in Australian media including the major television networks and online newspapers.
Numerous Australian and international retailers and brands were involved, including Myer, Bing Lee, Microsoft, Toys R Us, Dell, Target and Priceline.
[12] Click Frenzy co-founder Grant Arnott appeared on Channel 9's Today Show the next morning expressing disappointment at the website's initial failure.
[13] At the time commentators suggested this incident could further damage the struggling Australian retail sector,[14] and also hurt the credibility of other online product and service providers.