In 1999, John Girard, Jeff Freund, Sean Noonan, and Timur Yarnall started Clickability in San Francisco.

[1] In 2000 and 2001, online advertising was having running into difficulties, so Clickability decided to change its strategy to focus on creating software able to distribute content widely and concurrently to hundreds of websites.

The company offered a content management system that allowed customers to administer the material on their websites.

Third, it provided a software as a service by allowing customers to manage the content throughout its creation, review, and distribution.

[1] In 2004, InfoWorld's Mike Heck said that Clickability cmPublish Version 4 was a Java-based software that "won't break your budget" and has "essential content creation and administration features".