[3] The hotel stands on the landward side of the A 149 coast road[4] on the western outskirts of the town.

The Ballroom with spring loaded floor and Minstrels' Gallery is available for private hire.

In 1898 the hotel was further improved and extended with new facade facing Runton Road,[5] under the control of architect George John Skipper.

After the outbreak of the Second World War the hotel was used to billet troops sent to North Norfolk to guard the coast from invasion.

The hotel still retains many of its Edwardian architectural features including a fine main staircase, stained glass windows and a classic Minstrels’ Gallery which are all designed by Skipper.